{"id":32259,"date":"2024-02-02T03:32:22","date_gmt":"2024-02-02T02:32:22","guid":{"rendered":"https:\/\/archive.displayeurope.eu\/video\/kto-zaplati-za-pravdu\/"},"modified":"2024-06-27T09:23:36","modified_gmt":"2024-06-27T07:23:36","slug":"kto-zaplati-za-pravdu","status":"publish","type":"video","link":"https:\/\/archive.displayeurope.eu\/sk\/video\/kto-zaplati-za-pravdu\/","title":{"rendered":"Kto zaplat\u00ed za pravdu?"},"content":{"rendered":"\n

Ke\u010f je obsah vo\u013ene dostupn\u00fd v h\u00fafoch, platenie za \u017eurnalistiku vyzer\u00e1 takmer ako podvod. Dok\u00e1\u017eu novin\u00e1rske m\u00e9di\u00e1 dr\u017ea\u0165 krok s meniacim sa informa\u010dn\u00fdm prostred\u00edm? Zistite to v tejto novej epiz\u00f3de rel\u00e1cie \u0160tandardn\u00fd \u010das. tempo spotreby m\u00e9di\u00ed sa v posledn\u00fdch desa\u0165ro\u010diach zr\u00fdchlilo. Spravodajsk\u00e9 cykly sa odvtedy st\u00e1le skracuj\u00fa – tento trend za\u010dal rozhlas a telev\u00edzia a \u010falej ho ur\u00fdchlil rozmach internetu. V \u010dasovom \u00faseku desiatich min\u00fat alebo krat\u0161om je mo\u017en\u00e9 dozvedie\u0165 sa o po\u010das\u00ed, miestnych aktualit\u00e1ch a geopolitick\u00fdch anal\u00fdzach ned\u00e1vnych udalost\u00ed. viac ako 60 % pr\u00edslu\u0161n\u00edkov gener\u00e1cie Z a mileni\u00e1lov sa spolieha na jednu alebo viac platforiem soci\u00e1lnych m\u00e9di\u00ed ako na zdroj spr\u00e1v. Odklonili sa od konven\u010dn\u00fdch sp\u00f4sobov z\u00edskavania spr\u00e1v, ako s\u00fa rozhlas alebo telev\u00edzia, v prospech podcastov a online vide\u00ed, aby sme uviedli aspo\u0148 nieko\u013eko pr\u00edkladov. Internet sa definit\u00edvne stal hlavn\u00fdm zdrojom nov\u00fdch inform\u00e1ci\u00ed a umo\u017enil \u013eu\u010fom diverzifikova\u0165 svoje zdroje pod\u013ea vlastn\u00e9ho uv\u00e1\u017eenia, tla\u010di\u0165 aj na otvorenej\u0161ie platformy a vzdorova\u0165 hraniciam slobody prejavu. nie je zbaven\u00fd \u0161t\u00e1tnej propagandy, po\u017eiadavka slobody tla\u010de pretrv\u00e1va medzi novin\u00e1rmi na celom svete, preto\u017ee cenz\u00fara sa uplat\u0148uje na v\u0161etk\u00fdch frontoch. \u010ci u\u017e ide o priame \u0161t\u00e1tne represie, alebo jemnej\u0161ie algoritmick\u00e9 uml\u010dovanie, \u017eurnalistika je definovan\u00e1 prostriedkami, ktor\u00e9 ju pren\u00e1\u0161aj\u00fa.<\/p>\n\n\n\n

<\/p>\n\n\n\n

R\u00fdchlos\u0165 spotreby m\u00e9di\u00ed sa v posledn\u00fdch desa\u0165ro\u010diach zr\u00fdchlila. Spravodajsk\u00e9 cykly sa odvtedy st\u00e1le skracuj\u00fa – tento trend za\u010dal rozhlas a telev\u00edzia a \u010falej ho ur\u00fdchlil rozmach internetu. V \u010dasovom \u00faseku desiatich min\u00fat alebo krat\u0161om je mo\u017en\u00e9 dozvedie\u0165 sa o po\u010das\u00ed, miestnych aktualit\u00e1ch a geopolitick\u00fdch anal\u00fdzach ned\u00e1vnych udalost\u00ed.<\/p>\n\n\n\n

Viac ako 60 % pr\u00edslu\u0161n\u00edkov gener\u00e1cie Z a mileni\u00e1lov sa spolieha na jednu alebo viacero platforiem soci\u00e1lnych m\u00e9di\u00ed ako na zdroj spr\u00e1v.<\/a> Odklonili sa od konven\u010dn\u00fdch sp\u00f4sobov z\u00edskavania spr\u00e1v, ako je rozhlas alebo telev\u00edzia, v prospech podcastov a online vide\u00ed, aby sme uviedli aspo\u0148 nieko\u013eko pr\u00edkladov. Internet sa definit\u00edvne stal hlavn\u00fdm zdrojom nov\u00fdch inform\u00e1ci\u00ed a umo\u017enil \u013eu\u010fom diverzifikova\u0165 svoje zdroje<\/a> na vlastn\u00fa p\u00e4s\u0165, presadzova\u0165 aj viac platforiem s otvoren\u00fdm zdrojov\u00fdm k\u00f3dom a popiera\u0165 hranice slobody prejavu.<\/p>\n\n\n\n

Nech\u00fdba \u0161t\u00e1tna propaganda, po\u017eiadavka slobody tla\u010de pretrv\u00e1va medzi novin\u00e1rmi na celom svete, ke\u010f\u017ee cenz\u00fara sa uplat\u0148uje na v\u0161etk\u00fdch frontoch. \u010ci u\u017e ide o priamu \u0161t\u00e1tnu represiu, alebo jemnej\u0161ie algoritmick\u00e9 uml\u010dovanie, \u017eurnalistika je definovan\u00e1 prostriedkami, ktor\u00e9 ju pren\u00e1\u0161aj\u00fa.<\/p>\n\n\n\n

Vo\u010di vyn\u00e1jdeniu novin\u00e1rskeho kolesa zost\u00e1va jedna vec kon\u0161tantn\u00e1, a to, \u017ee novin\u00e1ri a medi\u00e1lni producenti sa st\u00e1le potrebuj\u00fa udr\u017eiava\u0165 na materi\u00e1lnej \u00farovni. Pod\u013ea Dr. G\u00e1bora Poly\u00e1ka s\u00fa mlad\u00ed \u013eudia n\u00e1chylnej\u0161\u00ed zaplati\u0165 si predplatn\u00e9 Netflixu ako mal\u00e9ho spravodajsk\u00e9ho m\u00e9dia, tak\u017ee je \u010doraz \u0165a\u017e\u0161ie spolieha\u0165 sa na to, \u017ee publikum bude financova\u0165 pr\u00e1cu novin\u00e1rov.<\/p>\n\n\n\n

Fiona Nzingo tvrd\u00ed, \u017ee budovanie vz\u0165ahu s publikom je jedn\u00fdm z pr\u00edstupov, ako ho prin\u00fati\u0165 plati\u0165 za pokra\u010dovanie pr\u00e1ce novin\u00e1rov, akoko\u013evek to m\u00f4\u017ee by\u0165 neudr\u017eate\u013en\u00e9. Monetiz\u00e1cia z kliknut\u00ed a zobrazen\u00ed je \u010fal\u0161\u00edm, ktor\u00fd sa objavil v posledn\u00fdch rokoch. Najspo\u013eahlivej\u0161\u00edm zdrojom pr\u00edjmov v\u0161ak na\u010falej zost\u00e1va \u0161t\u00e1tne a dlhodob\u00e9 financovanie zo strany darcov, ale aj to m\u00e1 svoju cenu; na\u010falej prevl\u00e1da tla\u010denie a \u0165ahanie medzi obmedzeniami publikovania a mo\u017enos\u0165ami, ktor\u00e9 si to m\u00f4\u017eu dovoli\u0165.<\/p>\n\n\n\n

Volanie po nez\u00e1visl\u00fdch, samostatne hospod\u00e1riacich m\u00e9di\u00e1ch st\u00e1le narast\u00e1 a na zachovanie istej etiky je st\u00e1le potrebn\u00e1 kombin\u00e1cia r\u00f4znych zdrojov financovania. Predov\u0161etk\u00fdm v Eur\u00f3pe je e\u0161te dlh\u00e1 cesta, pokia\u013e ide o navrhovanie form\u00e1lnych strat\u00e9gi\u00ed v tomto smere.<\/a><\/p>\n\n\n\n

Udr\u017ea\u0165 krok so z\u00e1ujmami mlad\u00fdch aj star\u0161\u00edch je st\u00e1le n\u00e1ro\u010dn\u00e9 a t\u00e1to s\u00fa\u0165a\u017e o pozornos\u0165 m\u00f4\u017ee by\u0165 prek\u00e1\u017ekou rozvoja spravodajstva, ako ho pozn\u00e1me.<\/p>\n\n\n\n

Vypo\u010dujeme si viac od na\u0161ich host\u00ed:<\/p>\n\n\n\n

Fiona Nzingo<\/strong> je novin\u00e1rka z Kene, ktor\u00e1 v s\u00fa\u010dasnosti p\u00f4sob\u00ed ako mana\u017e\u00e9rka \u010dlenstva a anga\u017eovanosti v Glob\u00e1lnom f\u00f3re pre rozvoj m\u00e9di\u00ed<\/a>. S\u00eddli v \u0160tokholme vo \u0160v\u00e9dsku.<\/p>\n\n\n\n

Dr. G\u00e1bor Poly\u00e1k<\/strong> je ved\u00facim ELTE M\u00c9DIA<\/a>, \u0161koly medi\u00e1lnych \u0161t\u00fadi\u00ed na Univerzite E\u00f6tv\u00f6sa Lor\u00e1nda v Budape\u0161ti, Ma\u010farsko. Je tie\u017e ved\u00facim think tanku M\u00e9rt\u00e9k Media Monitor<\/a>.<\/p>\n\n\n\n

Vladimir Radinovi\u0107<\/strong> je spoluzakladate\u013eom Podcast.rs<\/a> z Belehradu v Srbsku. Je \u010dlenom predstavenstva Community Media Forum of Europe<\/a>.<\/p>\n\n\n\n

Stret\u00e1vame sa s nimi v kni\u017enici \u0160koly anglistiky a amerikanistiky na Univerzite E\u00f6tv\u00f6sa Lor\u00e1nda (ELTE) v Budape\u0161ti v Ma\u010farsku.<\/p>\n\n\n\n

Tvoriv\u00fd t\u00edm<\/strong><\/h3>\n\n\n\n

R\u00e9ka Kinga Papp, \u0161\u00e9fredaktorka
Merve Akyel, umeleck\u00fd riadite\u013e
Szilvia Pint\u00e9r, producentka
Zs\u00f3fia Gabriella Papp, digit\u00e1lna producentka
Salma Shaka, redaktorka-spisovate\u013eka
Margarita Lechner, redaktorka-spisovate\u013eka
Priyanka Hutschenreiter, asistentka projektu<\/p>\n\n\n\n

Mana\u017ement<\/strong><\/h3>\n\n\n\n

Hermann Riessner  v\u00fdkonn\u00fd riadite\u013e
Judit Csik\u00f3s  projektov\u00e1 mana\u017e\u00e9rka
Csilla Nagyn\u00e9 Kardos, administrat\u00edva kancel\u00e1rie<\/p>\n\n\n\n

Video Crew Budapest<\/strong><\/h3>\n\n\n\n

N\u00f3ra Ruszkai, zvukov\u00e1 technika
Gergely \u00c1ron P\u00e1pai, fotografovanie
L\u00e1szl\u00f3 Hal\u00e1sz, fotografovanie<\/p>\n\n\n\n

Postprodukcia<\/strong><\/h3>\n\n\n\n

N\u00f3ra Ruszkai, hlavn\u00e1 redaktorka videa
Kateryna Kuzmenko redaktorka dial\u00f3gov<\/p>\n\n\n\n

Umenie<\/strong><\/h3>\n\n\n\n

Victor Maria Lima, anim\u00e1cie
Cornelia Frischauf, hudobn\u00fd mot\u00edv<\/a><\/p>\n\n\n\n

Titulky a titulky<\/strong><\/h3>\n\n\n\n

Julia Sobota, Daniela Univazo, Mars Zaslavsky, Marta Ferdebar, Olena Jermakova, Farah Ayyash<\/p>\n\n\n\n

Hos\u0165<\/strong><\/h3>\n\n\n\n

Kni\u017enica \u0160koly anglistiky a amerikanistiky na Univerzite E\u00f6tv\u00f6sa Lor\u00e1nda (ELTE) v Budape\u0161ti, Ma\u010farsko.<\/p>\n\n\n\n

Zdroje<\/strong><\/h3>\n\n\n\n

Odch\u00e1dzaj\u00fa mlad\u0161ie gener\u00e1cie od tradi\u010dn\u00fdch zdrojov spr\u00e1v?“<\/a> pod\u013ea Deloitte.<\/p>\n\n\n\n

U\u017e\u00edvanie soci\u00e1lnych m\u00e9di\u00ed zrejme diverzifikuje v\u00e1\u0161 spravodajsk\u00fd jed\u00e1lni\u010dek, nie ho zu\u017euje<\/a> Richard Fletcher a Rasmus Kleis Nielsen, NiemanLab.<\/p>\n\n\n\n

Uvod do financovania \u017eurnalistiky a m\u00e9di\u00ed<\/a> by Sameer Padania, Macroscope.<\/p>\n\n\n\n

Zverejnenie<\/strong><\/h3>\n\n\n\n

T\u00e1to diskusn\u00e1 rel\u00e1cia je produkciou spolo\u010dnosti Display Europe: ide o prelomov\u00fa medi\u00e1lnu platformu ukotven\u00fa vo verejn\u00fdch hodnot\u00e1ch.<\/p>\n\n\n\n

T\u00e1to rel\u00e1cia je spolufinancovan\u00e1 programom Eur\u00f3pskej \u00fanie Kreat\u00edvna Eur\u00f3pa a Eur\u00f3pskou kult\u00farnou nad\u00e1ciou.<\/p>\n\n\n\n

D\u00f4le\u017eit\u00e9 je, \u017ee n\u00e1zory a stanovisk\u00e1 tu vyjadren\u00e9 s\u00fa len n\u00e1zormi autorov a predn\u00e1\u0161aj\u00facich a nemusia nevyhnutne odr\u00e1\u017ea\u0165 n\u00e1zory Eur\u00f3pskej \u00fanie alebo Eur\u00f3pskej v\u00fdkonnej agent\u00fary pre vzdel\u00e1vanie a kult\u00faru (EACEA). Eur\u00f3pska \u00fania ani agent\u00fara EACEA za ne nem\u00f4\u017eu nies\u0165 zodpovednos\u0165.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ke\u010f je obsah vo\u013ene dostupn\u00fd v h\u00fafoch, platenie za \u017eurnalistiku sa zd\u00e1 by\u0165 takmer podvodom. Dok\u00e1\u017eu novin\u00e1rske m\u00e9di\u00e1 dr\u017ea\u0165 krok s meniacim sa informa\u010dn\u00fdm prostred\u00edm? Zistite to v tejto novej epiz\u00f3de rel\u00e1cie \u0160tandardn\u00fd \u010das<\/p>\n","protected":false},"author":11,"featured_media":22910,"parent":0,"template":"","tags":[],"displeu_category":[],"class_list":["post-32259","video","type-video","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/archive.displayeurope.eu\/sk\/wp-json\/wp\/v2\/video\/32259","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archive.displayeurope.eu\/sk\/wp-json\/wp\/v2\/video"}],"about":[{"href":"https:\/\/archive.displayeurope.eu\/sk\/wp-json\/wp\/v2\/types\/video"}],"author":[{"embeddable":true,"href":"https:\/\/archive.displayeurope.eu\/sk\/wp-json\/wp\/v2\/users\/11"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/archive.displayeurope.eu\/sk\/wp-json\/wp\/v2\/media\/22910"}],"wp:attachment":[{"href":"https:\/\/archive.displayeurope.eu\/sk\/wp-json\/wp\/v2\/media?parent=32259"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archive.displayeurope.eu\/sk\/wp-json\/wp\/v2\/tags?post=32259"},{"taxonomy":"displeu_category","embeddable":true,"href":"https:\/\/archive.displayeurope.eu\/sk\/wp-json\/wp\/v2\/displeu_category?post=32259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}